TiVo Inc. (NASDAQ: TIVO), a creator of and leader in television services for digital video recorders (DVRs), and BellSouth Corporation (NYSE: BLS), today announced a co-marketing agreement to promote the stand-alone TiVo® Series2™ box and service in conjunction with BellSouth® FastAccess® DSL.
Beginning this week, BellSouth and TiVo will launch the first of a variety of co-marketing initiatives that leverage product synergies between BellSouth FastAccess DSL and TiVo in order to drive additional distribution of the respective services. Through the agreement with TiVo, select FastAccess DSL subscribers will receive special pricing on the TiVo box and service. These customers can further enhance their already reliable, high-speed Internet service with TiVo’s broadband applications, including online scheduling, TiVoToGo transfers, TiVo Guru Guide recommendations, streaming radio, movie browsing, and TiVo’s easy-to-use Home Media features. TiVo’s home media features allows subscribers to receive broadband delivered video and view personal music and photos on the TV set not just the PC. Subscribers will also receive the newly released TiVo KidZone as well as the traditional features for finding, recording and watching their favorite TV shows, such as Season Pass™ recordings and WishList® searches.
“TiVo is pleased to work with BellSouth on this powerful marketing initiative,” said Naveen Chopra, vice president of business development at TiVo. “With its strong southeastern presence and renowned customer satisfaction, BellSouth is uniquely positioned to market the benefits of a broadband-connected TiVo Box. Together, we can turn a DSL Internet connection into a pipeline for video content delivered directly to the television.”
Although specific marketing tactics were not disclosed, TiVo and BellSouth will leverage each other’s marketing efforts in key Southeastern markets. They will also offer special incentives to customers who subscribe to both services.
“BellSouth is excited to offer TiVo’s unique broadband applications to our FastAccess DSL customers,” said Joey Schultz, vice president of marketing for BellSouth Retail Markets. “TiVo’s leading DVR service and powerful consumer brand helps us differentiate our DSL Internet offering by providing our subscribers exciting and entertaining ways to enhance their television and online experience.”
About BellSouth Corporation
BellSouth Corporation is a Fortune 500 communications company headquartered in Atlanta, Georgia. BellSouth has joint control and 40 percent ownership of Cingular Wireless, the nation’s largest wireless voice and data provider with 57.3 million customers.
Backed by award-winning customer service, BellSouth offers the most comprehensive and innovative package of voice and data services available in the market. Through BellSouth Answers®, residential and small business customers can bundle their local and long distance service with dial-up and high-speed DSL Internet access, satellite television and Cingular® Wireless service. For businesses, BellSouth provides secure, reliable local and long distance voice and data networking solutions. BellSouth also offers print and online directory advertising through The Real Yellow Pages® and YELLOWPAGES.COM™ from BellSouth.
BellSouth believes that diversity and fostering an inclusive environment are critical in maintaining a competitive advantage in today’s global marketplace. More information about BellSouth can be found at http://www.bellsouth.com.
About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and Internet Providers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo’s DVR functionality and ease of use, with such features as Season Pass™ recordings and WishList® searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo’s DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo™ transfers and online scheduling, TiVo is expanding the notion of consumers experiencing “TiVo, TV your way.®” The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.
TiVo,‘TiVo, TV your way.’ Season Pass, WishList, TiVoToGo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. and its subsidiaries worldwide. © 2006 TiVo Inc. All rights reserved.
Sources: Tivo Inc. and BellSouth Corporation