AT&T Inc. (NYSE: T) and TV One, the new entertainment and lifestyle television network for African-American adults, announced today a distribution agreement to deliver TV One programming as part of the AT&T U-verse TVSM channel lineup.
Under the agreement, TV One will deliver a broad range of lifestyle and entertainment-oriented original programming, classic series, movies, fashion and music primarily designed to reach adult African-American viewers.
“We are pleased to announce content agreements with today’s most popular television networks and content providers, including TV One, designed to deliver a truly revolutionary entertainment experience — centered around the consumer,” said Dan York, head of programming, AT&T Operations, Inc. “We’re offering a robust and compelling television service, which will deliver quality programming from TV One.”
“We are pleased that AT&T U-verse TV customers will have access to TV One in the service’s earliest days,” said Brad Samuels, executive vice president of affiliate sales and marketing, TV One. “We thank the AT&T U-verse team for its vote of confidence in TV One and look forward to helping them diversify their video offering with high-quality programming that reflects the breadth and depth of the African-American culture.”
AT&T U-verse TV is delivered by Project Lightspeed, the company’s initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo!® High Speed Internet U-verse Enabled and, in the future, Voice over IP services. Through its subsidiaries, AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.
Financial and other terms of the agreement were not disclosed.